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都說(shuō)現(xiàn)在是個(gè)看臉的社會(huì),長(zhǎng)的不好的直接就被人說(shuō)矮了三尺,所以各類美顏神術(shù)供不應(yīng)求。而且,不關(guān)看人,看網(wǎng)站也一樣。
They say that it is a look at the face of the society, long bad directly are said to be short of three feet, so all kinds of divine beauty supply. And it's the same as the website.
網(wǎng)站的板式,美工做的稍微差勁點(diǎn),能被人從頭嫌棄到尾,然后×掉,期間都用不了10秒,這么高的跳出率讓早就傷痕累累的站長(zhǎng)朋友再次被補(bǔ)一刀。
The website's plate style is slightly worse than that of the art designer. It can be abandoned from the beginning to the end, and then it can't be used for 10 seconds. Such a high jump rate makes the early wounded webmaster friend fill a knife again.
小海哥做網(wǎng)站也做蠻多個(gè)了,從早先一直嫌棄別人的站點(diǎn)美工,到現(xiàn)在被人嫌棄,辛酸難盡啊,但是,今天還是想跟大家一起談?wù)劸W(wǎng)站建設(shè)中的美工設(shè)計(jì)問(wèn)題。
The small website also quite a number of Haiger, always despise others from the previous site artists, to now be disgusted, but bitter difficult to do ah, today still want to with you together to talk about the construction site in the art design.
多少朋友在做網(wǎng)站布局,或說(shuō)網(wǎng)站的美工整體設(shè)計(jì)時(shí),都會(huì)不自覺的向?qū)ΨQ效果去靠,也難怪,我們從祖祖輩輩開始就很講究對(duì)稱,覺得對(duì)稱是最美最和諧的。但是在網(wǎng)站的設(shè)計(jì)中,有時(shí)對(duì)稱不一定能體現(xiàn)網(wǎng)站的活力,相反給人以沉悶,中規(guī)中矩的感覺。因此,小海哥在做部分網(wǎng)站時(shí),會(huì)采用一些非常規(guī)的設(shè)計(jì),采用不對(duì)稱的設(shè)計(jì)模式通過(guò)對(duì)比、留白和布局來(lái)給用戶留下印象,以此彰顯網(wǎng)站活力。以下具體論述:
How many friends in the site layout, or the overall design art website, will not consciously to symmetrical effect to rely on, it is no wonder that we start from generations of symmetry, that symmetry is the most beautiful and harmonious. But in the website design, sometimes symmetry does not necessarily reflect the site's vitality, in contrast to the people to feel dull, law-abiding. Therefore, a small part of the site in Heinze, will use some non conventional design, the design model of asymmetric through comparison, space and layout to give users the impression, in order to highlight the vitality of the site. The following details are:
一、通過(guò)視覺差異吸引用戶
1. Attract users through visual differences
對(duì)于用戶來(lái)說(shuō),漸進(jìn)式的效果是難以引起用戶注意的。相反,用戶很容易被視覺差別很大的效果所吸引。對(duì)于網(wǎng)站來(lái)說(shuō)通過(guò)設(shè)計(jì)出按鈕和背景構(gòu)成了鮮明的對(duì)比。這樣當(dāng)用戶在瀏覽網(wǎng)站過(guò)程中被留白和合理的對(duì)比營(yíng)造出來(lái)的視覺引導(dǎo),從而引導(dǎo)用戶繼續(xù)瀏覽下去。而且給人的整體效果是很大氣的,加分不少。
For users, the incremental effect is difficult to attract the attention of the user. On the contrary, users are easily attracted by the effect of a large visual difference. There is a sharp contrast between the design of a button and the background for a web site. In this way, the user can guide the user to continue to browse through the visual guidance created by the white and reasonable contrast in the browsing process. And the overall effect of the people is very atmospheric, plus a lot of points.
二、通過(guò)留白激發(fā)用戶聯(lián)想
Two. Arouse user association through whiten
一個(gè)網(wǎng)站的整體頁(yè)面如果填充的很豐富,對(duì)于用戶來(lái)說(shuō),不一定是個(gè)好事,因?yàn)閮?nèi)容太過(guò)繁多,反而給人帶來(lái)了閱讀壓力,甚至是閱讀的疲倦感,從而快速降低用戶的閱讀熱情。而在某些區(qū)塊,做適當(dāng)?shù)牧舭?,能讓用戶減少這種閱讀壓迫感,甚至?xí)ぐl(fā)用戶的聯(lián)想,給網(wǎng)站帶來(lái)意外的驚喜。(關(guān)于留白,還需要掌握留白的位置及留白后的內(nèi)容跟進(jìn)等)
If a website's overall page is filled, it will not be a good thing for users. Because the content is too much, it brings people reading pressure and even tired feeling of reading, so as to quickly reduce user's reading enthusiasm. In some districts, making proper blanks can reduce users' reading pressure and even arouse users' associations, which will bring unexpected surprises to websites. (on the retention of white, also need to master the position of the blank and the content after the follow-up, etc.)
三、圖文混排交替式布局
Three. Alternate layout of graphic and text mixed arrangement
在使用了上述非對(duì)稱式的設(shè)計(jì)、留白之后,利用圖文混排交替式布局,能夠打斷了用戶長(zhǎng)時(shí)間停留在文字上,造成的視覺不適感,形成視覺的短時(shí)休憩,讓用戶可以輕松控制自己的閱讀節(jié)奏。
In the use of the design, the non symmetrical blank, using graphic mixed alternate layout, can interrupt the user long time stay in the text, cause visual discomfort, visual form a short rest, so that users can easily control their reading rhythm.
網(wǎng)站的非常規(guī)設(shè)計(jì)是相對(duì)日常的對(duì)稱性設(shè)計(jì)來(lái)說(shuō)的,其造成的視覺感在一些特定的行業(yè)能帶來(lái)不一樣的效果,但并不是所有的網(wǎng)站都適合用這類設(shè)計(jì),建議大家在網(wǎng)站建設(shè)之初就要根絕自己的行業(yè)特點(diǎn)來(lái)進(jìn)行選取對(duì)應(yīng)的設(shè)計(jì)樣式!
Non conventional website design is the design of symmetry is relatively routine, the visual sense can bring different effect in certain industries, but not all sites are suitable for this type of design, recommend in website construction at the beginning of the industry according to their characteristics to the design style select corresponding!