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確定核心關(guān)鍵詞和擴(kuò)展長(zhǎng)尾關(guān)鍵詞 Key key words and extended long tail key words 1、核心關(guān)鍵詞的選擇——主關(guān)鍵詞的選擇標(biāo)準(zhǔn)之一看百度的付費(fèi)推廣多不多，如果前面有8-10個(gè)百度推廣的網(wǎng)站，這樣的關(guān)鍵詞帶來(lái)的流量是非常少地。標(biāo)準(zhǔn)之二看竟?fàn)帉?duì)手是怎樣優(yōu)化地，是不是有專業(yè)的人員或團(tuán)隊(duì)在優(yōu)化，只是一兩個(gè)這樣的網(wǎng)站則超過(guò)對(duì)手只是時(shí)間問(wèn)題，而大部分的竟?fàn)帉?duì)手都有專業(yè)的優(yōu)化團(tuán)隊(duì)，這種詞的優(yōu)化成本太大，排名也不會(huì)太穩(wěn)定，這類關(guān)鍵詞不可取。 1, the choice of key key words - the choice of the main key words of one of the criteria to see Baidu is not much more, if there are 8-10 Baidu promotion sites, such key words bring a very little traffic. The standard two see how the opponent is to optimize, is not a professional staff or team in optimization, but one or two such websites are more than the opponent is only the time problem, and most of the competitors have professional optimization team, the cost of the optimization is too large, the name will not be too stable, such key words are not It is advisable. 2、挖掘長(zhǎng)詞關(guān)鍵詞——中小型網(wǎng)站很多都是從事熱門(mén)產(chǎn)品的銷售，因此很多都是熱門(mén)關(guān)鍵詞，大家都在做的詞沒(méi)有必要花大力氣去參與，需要充分利用產(chǎn)品優(yōu)勢(shì)挖掘擴(kuò)展性的長(zhǎng)尾關(guān)鍵詞(易觀百科：長(zhǎng)尾關(guān)鍵詞)，這類關(guān)鍵詞針對(duì)性強(qiáng)，轉(zhuǎn)化率高，優(yōu)化排名也不難，長(zhǎng)尾關(guān)鍵詞是打敗竟?fàn)帉?duì)手的一個(gè)至勝法寶。 2, mining long words Key words - a lot of small and medium-sized websites are engaged in the sale of hot products, so many are popular key words. All of them do not need to take great effort to participate. We need to make full use of the advantages of the product to excavate the long tail keywords (Yi Guan Encyclopedia: long tail key words), such key words needles For strong sex, high conversion rate and optimization ranking, it is not difficult to optimize ranking. Long tail key words are a magic weapon to defeat competitors. 站內(nèi)優(yōu)化策略 Optimization strategy in station 1、網(wǎng)站的頁(yè)面盡量做到風(fēng)格簡(jiǎn)單，色彩鮮明，產(chǎn)品分燈清楚，主次有序。產(chǎn)品描述不能千篇一律，產(chǎn)品圖片要有吸引力，圖片和文字搭配更能讓用戶了解產(chǎn)品性能。 1, the website's web pages should be as simple as possible, with distinctive colors, clear products, and primary and secondary orders. Product description cannot be stereotyped, product pictures should be attractive, pictures and text collocation can make users understand product performance better. 2、在網(wǎng)站內(nèi)部?jī)?yōu)化時(shí)，內(nèi)鏈的作用相當(dāng)重要，充分利用好“相關(guān)推薦”功能，使產(chǎn)品與產(chǎn)品之間，欄目與欄目之間都有合理地內(nèi)部鏈接，并且可以給用戶展示更多商品的目的，對(duì)搜索引擎的排名也很有好處，應(yīng)該是兩全其美，但要注意不要刻意地去做內(nèi)鏈(易觀百科：內(nèi)鏈)，不要過(guò)度優(yōu)化。 2, the internal chain optimization, the role of the internal chain is very important, make full use of the "relevant recommendation" function, so that the product and product, between columns and columns have reasonable internal links, and can give users more goods to show the purpose of the search engine is also very good, should be the best of the two. But we must pay attention not to deliberately do the internal chain (easy Encyclopedia: inner chain), do not over optimize. 3、網(wǎng)站內(nèi)容怎樣更新，與產(chǎn)品相關(guān)性的文章還是要遵守原創(chuàng)的規(guī)則，特別對(duì)于新站來(lái)說(shuō)原創(chuàng)內(nèi)容必不可少，內(nèi)容要有創(chuàng)新，對(duì)用戶有幫助。如果到處復(fù)制，粘貼，這樣的網(wǎng)站很快就會(huì)被搜索引擎歸類為垃圾站，請(qǐng)問(wèn)還怎么銷售產(chǎn)品呢。 3, how to update the content of the website, and the articles related to the product should abide by the original rules, especially for the new station, the original content is essential, the content should be innovative, and the user is helpful. If you copy and paste everywhere, such websites will soon be classified as garbage stations by search engines. How do you sell products? 4、產(chǎn)品圖片的優(yōu)化，網(wǎng)站和客戶對(duì)話的直接方式就是圖片，圖片多的網(wǎng)站一定要對(duì)圖片進(jìn)行alt屬性的標(biāo)識(shí)，百度才會(huì)識(shí)別出來(lái)，有利于頁(yè)面收錄。另一個(gè)好處可以避免頁(yè)面內(nèi)容重復(fù)度過(guò)高。圖片的壓縮也很重要，提高網(wǎng)頁(yè)打開(kāi)的速度對(duì)用戶體驗(yàn)很有幫助。 4, the optimization of the picture of the product, the direct way of the dialogue between the website and the customer is the picture. The website of many pictures must be marked with the alt attribute of the picture, and the Baidu will be recognized, which is beneficial to the page collection. Another advantage can avoid duplication of page content too high. Image compression is also important. Improving the speed of web page opening is very helpful for user experience.